After its recent acquisition by Adidas, Reebok set itself on a new course, focusing its brand and product line. Reebok launched this new direction to its employees at a "Global Brand Day" meeting at the New England Patriot's Practice Stadium to align the organization and focus them on the future.
With short notice, Broadstreet designed and developed a program that engaged the audience with an interactive opening that the 1,500 members of the audience helped to create. High energy dance numbers energized the audience and inspired them with a preview of the soon-to-be-seen outfits - some of which were flown in from the design studios the night before.
Fast paced presentations with action-filled imagery, appearances by some of the world's most recognized and awarded athletes and a unique musical experience set Team Reebok into motion with its revitalized brand. 