When U.K. based Virgin Life Care (VLC) - a frequent-flyer-like program that rewards members for getting and staying active - rolled into the USA, big business was ready to roll its eyes...
Broadstreet combined clever training, web-based flash teasers and edgy print pieces that created an engaging, immersive and powerful experience for one of the world's most iconic brands.
The program helped influence the industry by demonstrating that VLC's Take Charge, Track Results, Earn Rewards program was the answer to making America healthier and less expensive to insure. 