To reach a staff motivated by expectations of grand gratuities, training that honestly addresses "What's In It For Me?" is a must.
For Celebrity Cruise Lines the tipping point came when Broadstreet condensed, re-wrote and transformed volumes of densely worded service guidelines into a fleet-wide print campaign featuring understandable and repeatable headlines and clearly defined standards that can be acted upon and measured.
The tagline we created - "What are you famous for?" - extends the Celebrity brand to all employees. 