Broadstreet’s approach to create content once and distribute in multiple formats allowed the sales team to access the Learning System content across all three screens; TV, computer and mobile, as well as print.
When this global healthcare company entered the rheumatoid arthritis market, they turned to Broadstreet to develop a comprehensive learning system for their sales team that provided a rich variety of training resources including print, medical illustrations, animation, case studies, videos of physicians and patients, multiple interactive learning exercises for this novel biologic treatment as well as an evaluation system that helped the sales professionals track their progress.
The Learning System focuses on mechanisms that prepared Sales Professionals to communicate the product’s differentiator to physician and provided them with the tools to communicate the treatment’s advantage to improve the lives of patients suffering from the debilitating disease of rheumatoid arthritis. This learning system accelerated the sales team's ability to deliver the benefits of the treatment with passion, confidence, and conviction.
The Learning System was designed to roll out the material in seven modules which instantly immersed the sales team in the world of patients, providers, and the disease state.
Broadstreet brought the story to life through an integrated experience combining compelling design, effective interactivity, thoughtful moving media and animation, and comprehensive content to ensure each message was communicated in a robust, thorough and easily understood manner so that the sales team would be ready to represent the novel therapy to the healthcare community on the day of launch. 