For their annual Consumer Healthcare meeting, several groundbreaking sales initiatives were introduced, including the launch of a variety of new products that were the basis for an ambitious three year growth plan.
Communicating these initiatives and rolling out the strategic sales plan with engaging and informative presentations and supporting breakouts was critical to the ultimate success of the organization.
The company recognized Broadstreet as a leader in communication strategy and production expertise, and turned to them to conceive, design and produce the meeting, including theme, staging, video and selected breakouts.
To deliver their strategic vision with informative and inspirational impact, Broadstreet challenged the management team to put the attendee's perspective first as they approached their presentations to deliver their message with a razor-sharp focus. Broadstreet guided the presenters on a journey that harnessed PowerPoint's true power as speaker support-not speaker replacement, enabling each of them to connect with the audience on a more profound level.
Equally critical was a breakout workshop that needed to easily explain the intricate science behind a common disorder. The company was bringing to market a breakthrough drug to treat this ailment, and the sales team's ability to properly position the drug was paramount. Aiming for something fun and interactive, that would deliver the necessary knowledge, Broadstreet created a version of "Speed Dating," where the serious information could be learned in a slightly non-serious environment, then practiced on subject matter experts.
The clear, poignant messages and clever approach to teaching complex information earned rave reviews from attendees, and changed the way the company approaches meeting and event design.
In a pivotal year for the organization, this healthcare company’s management team needed clear, concise, actionable messaging to empower its sales force. 