Are media buyers a jaded audience? Not when you revolutionize upfront presentations by putting a state-of-the-art touch-screen tablet computer in the hands of each attendee - instantly capturing everyone's attention. Each computer was pre-programmed with an intoxicating cocktail of games, video clips and statistics that each guest could explore on their own - before viewing a high-energy multimedia sales presentation controlled by the Comcast Networks sales team from the front of the room.
The result was a fresh and engaging experience that captivated media buyers and reinforced Comcast's reputation as a technology innovator. 