Who: Scripps Network, owner of Food Network, HGTV, Fine Living Network, Do It Yourself, and GAC.
Where: Cipriani — New York, NY, and seven other major cities across the country.
What: Upfront Presentation, a showcase event highlighting network content featuring celebrity appearences and demonstrations for 1,600 guests.
Building on a three-year relationship with Scripps Network, Broadstreet conceived, implemented and managed the entire production of this annual event designed to inform and entertain the network's potential advertisers and media buyers. Food Network celebrity chefs designed and prepared each of the meals served to match the environment and culture of each of the major cities. While enjoying gourmet food and complementary wine pairings, guests were treated to highlights of upcoming events from each of the Scripps diverse lifestyle networks.