Interactive advertisements are much more likely to hold our attention, but there are those that go above and beyond, such as British Airway’s billboard that interacts with aircraft flying overhead. A similar idea was recently put to work in the...

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Technology is in a constant state of change. In the five years since we last rolled out the Broadstreet website, mobile has replaced the PC, blogs are no longer the rage, and 140 characters takes us to the edge of our attention span.

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There’s an ad on the subway for a local Apple product servicing company – TekServe. The ad features ‘Steve’, a TekServe employee, holding an iPad with an external light and small microphone attached.

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