Case Studies

An innovative medical device company partnered with Broadstreet to develop and deliver a communication strategy and creative content to amplify key messages at their US National Meeting. Broadstreet developed a suite of creative elements, including a meeting theme, custom event graphics, executive presentation template design, print design and copywriting to help connect the company’s big goals to their big mission for an important internal audience.

Broadstreet conceived an impactful, multi-faceted theme that was then divided into six subthemes to be used to frame the content of each General Session. This provided a cohesive storyline throughout the week that helped embed meaningful messaging into the minds of the audience. Broadstreet also interviewed over 25 employees on camera to produce a stirring, high-energy video that wove their passionate stories together into a shared declaration that was met with rousing applause.

On an expedited timeline, Broadstreet was invited by the company’s HR team to help define their internal awards criteria and refine the language around their corporate values so they would resonate more deeply throughout the organization. The collaboration resulted in crystal clarity of which team members should be recognized for their embodiment of those values, and an awards night that overflowed with team camaraderie.

The event’s creative execution won accolades from leadership and attendees, and the presenter coaching that Broadstreet provided was noted as being a game-changer in the way the organization communicates and connects to its employees

Next case studyPre-Meeting Communication

A global biotech company wanted the lead-up to the launch of its first drug to be engaging, informative & motivational, and turned to Broadstreet to create a communication strategy for its pre-launch activities. One of the biggest challenges for the organization was that most of the attendees had never met face-to-face. The 150-person sales team as well as ninety percent of the commercial organization had been hired during the COVID lockdowns. Now they were launching a drug as a cross-functional team who only knew each other virtually.

Broadstreet designed a strategy which began six weeks prior to launch and was dubbed, Coming Together. The centerpiece of the project was a secured website designed to be a virtual hub for the entire organization to create engagement through employee profiles that revealed both personal and professional insights as well as hopes and expectations for patients who might benefit from the product they would soon launch. The website also featured a series of podcasts, hosted by the Head of Commercial Operations, which took listeners of the journey of commercializing the drug and how each function within the organization contributed to the success of that goal in less than a year. A section of the site included videos from a wide selection of leadership across a half dozen topics ranging from patients, the future of the organization, to why they became part of the company. The website also included a page that gamified the story of the patient journey and how the organization intended to change the standard of care.

The website generated thousands of visits with the average viewing time of over fifteen minutes. After launch, the company created additional content including videos, additional podcasts, newsletters and a training portal to continue to provide a unique platform for social engagement across the organization.

Next case studyWine Buzz

Starwood Hotels had the blunt realization that its associates were intimidated by the stereotypical snobbery associated with wine. Broadstreet tapped superstar sommelier Andrea Immer to help create a program that would teach top-line understanding and improve bottom-line results.

“This is your nose. This is your nose on wine.” - this is NOT the kind of attitude you’d expect from a program designed to train servers on how to sell and serve more vino...and that’s exactly the point.

The perfectly blended program included an instructional/motivational video, a customizable wine list, classroom training aids, and even temporary tattoos. After associates’ knowledge and comfort levels were raised, a once-daunting process became almost as simple as selling a Big Mac.

Next case studyVirtual Meetings

With the current COVID-19 situation, Broadstreet is helping clients transition their in-person communication requirements to virtual platforms. In a matter of a few weeks, Broadstreet has produced virtual meetings including:

• New Hire Training
• POAs
• NSMs
• Product Launches
• All Company Meetings
• Learning & Development

More than traditional one-way communications, today’s platforms, such as WebEx, Adobe Connect, and Zoom, offer dozens of features not often used in typical webcasts. While these platforms offer plenty of opportunity for interaction, virtual meetings have their own unique set of communication strategies and executional tactics to help keep attendees engaged and immersed in the content.

Broadstreet has years of experience producing the most basic to the more complex webcasts and virtual meetings to help organizations communicate to internal and external audiences in the most critical time.

Next case studyVirtual Global Commercial Meeting

A global oncology company wanted to connect with its international commercial organization, and with the restrictions of the pandemic, could not gather in a single location. They turned to Broadstreet to create a virtual environment that allowed a deeper understanding of the state of the business and the priorities moving forward.

Broadstreet applied its unique approach to virtual meetings, which combines a television broadcast-like environment with storytelling, designed to create a more intimate connection to virtual audiences. The leadership forum opened with a video that reflected on the working conditions of leaders from around the world and, in a humorous way, revealed we are all going about life and work in the same way. The meeting lasted less than two hours and was packed with relevant and crucial information for the team. Forty presenters, in groups of four, participated in ten-minute sessions that were informal and conversational. Three hundred people joined the meeting which was broadcasted twice to accommodate for global time zones; one session for Asia and another for Europe. The U.S. simultaneous translation for both sessions was provided and users could log into separate feeds in the language that accommodated their needs.

Internal survey of the audience reflected an extremely positive reaction to the format and the information provided. The meeting was convenient, effective and worthwhile for over ninety percent of the audience. Based on the reaction, the organization is planning on expanding these meetings throughout the year.

Next case studyWine & Champagne Rally

Pernod Ricard USA, the world’s second largest spirits manufacturer, wanted to energize its team in the Wine and Champagne division and turned to Broadstreet to create an exceptional experience for this first-of-its-kind event.

The historic Chicago Athletic Association was chosen to create a rally-style event, and over two days, attendees were immersed in the energy of the biggest sports event in town.

The meeting took place on the historic Stagg Basketball Court and featured fully-functional hoops, banners surrounding the court, custom foam fingers, the Chicago Bulls Cheerleaders along with high flying basketball trick shots.

Employees embraced the sports-themed event, and with the help of the Broadstreet design and creative teams, customized their presentations in a series of parodies and performances that ranged from SportsCenter anchor team to halftime rally charges, to play-by-play and color commentary to “on-field” reporting.

The audience wore their favorite team jerseys and their energy and attention remained in full force throughout both days of the meeting, which was declared a touchdown!

Next case studyVirtual NSM

With COVID-19 interrupting normal business operations, a global dietary supplement organization turned to Broadstreet to create, produce and manage its US National Sales Meeting. They wanted a virtual meeting that would create the same energy and engagement as their live meeting.

Broadstreet applied its vast experience with virtual meetings and created a 5-day meeting that struck a balance between programmed content and the personal needs of the attendees. Each day was a blend of edutainment: information, education, and entertainment. The attendees were not only the audience, they were participants and content providers throughout each of the days. The program was designed to set an informal tone that created a one-on-one atmosphere with the presenter and each audience member.

From a production perspective, Broadstreet set up a studio at the organization’s headquarters that was closed to employees. Company executives presented live on-camera at their headquarters, following CDC guidelines for social distancing, mask wearing and other precautionary measures.

The result was, what is hoped to be, the organization’s only virtual NSM. Employees were engaged and participated throughout the entire week. The executives learned a new way to communicate to its field force, tell stories and present ideas in this new format. Broadstreet has been asked to return for all their internal and external full-scale meetings for the duration of the pandemic.

Next case studyVirtual Product Launch

A global biotech company was launching its first product and wanted the meeting to be informative, engaging and motivating, and was concerned about being able to achieve that in a virtual setting. They turned to Broadstreet for its reputation for designing and developing unique virtual meetings that transcend the traditional virtual experience and elevate them to an experience that places the audience at the center of the meeting.

Broadstreet developed a program that featured 2-hour sessions per day that flowed like a morning news and entertainment program. Segments were short, engaging and informative. Audiences traveled from kitchens to Mt. Everest, from basements of homes to the newly-renovated US Headquarters, and from patient’s homes to over half of the homes of the 300-person audience. The business content was laced with content from the field that included insights on gaining a competitive advantage, perceptions of the rare disease state before & after joining the organization and getting to better know their fellow colleagues whom many had never met in person. The meeting spanned four days and featured presenters from around the world. The production was produced from a Master Control Center in Florida, where all the presenter segments were coordinated as well as the broadcast over the four-day meeting in a socially distanced environment with COVID protocols in place.

Following the meeting, the response was overwhelming. Some didn’t know what to expect and other’s expectations were low- but everyone was delighted by the production level and quality of the broadcast. Most attendees felt as if they were watching broadcast television and were hooked on the story that revealed itself over the four days. While they said a virtual meeting would never replace a live meeting, this experience was powerful, engaging, and delivered the excitement needed to educate and motivate their field force as they brought their product to market.

Next case studyVirtual Product Launch

A global biotech was launching a new product during the pandemic and turned to Broadstreet to design and deliver their launch meeting in a virtual format, which they were unfamiliar with. Broadstreet recommended a hybrid format where several of the leaders would participate from the corporate headquarters, which would act as the environment for the launch.

Broadstreet conducted a survey of the headquarters under strict protocols and identified well-spaced locations across the offices where presenters could participate and stay distanced from others who were in the building - while at the same time, be in a location that was visually interesting for viewers. Choosing to use a virtual format and employing the offices where many of the viewers had not been in for months provided a comforting and familiar scene.

Two weeks before the meeting, the State where the headquarters is located, experienced a rise in Covid cases and increased the level of restrictions. With the new guidelines in place, the decision was made to make the meeting all virtual. Broadstreet pivoted and sent video packages to presenters which included high resolution cameras, ring lights, stands, and everything needed to elevate the production quality of the meeting. The packages were easy to assemble regardless of technical ability of the presenters. Short meetings were set up with every speaker to assist in the assembly and set-up of all the equipment. Unique locations were identified in every person’s home, so it did not look like the same place they conducted their daily meetings.

The meeting was 80% live and went off without a hitch. The feedback from the audience was extremely positive around both the content and the quality of the broadcast. The leaders felt that under the unique conditions, the launch meeting achieved all its objectives and set the team up for success as they rolled out the product to the marketplace.

Next case studyLeadership Meeting

Following the merger of two Advisory practices, the newly combined Deloitte Advisory practice developed a refined mission and five-year vision for the organization. They turned to Broadstreet to deliver and reinforce internal communications of the critical inflection point in the firm.

Broadstreet designed and developed a series of presentations for senior executives at a Leadership Conference at Deloitte University as well as a collection of videos that captured insights from a cross section of employees.

Employees reflected on the impact the new strategy would have on their lives, the work they do and on the future of the firm.

The videos were lauded as a unique look into their new direction of the organization.

Next case studyDealer Meeting

Konica Minolta spoke the same way to its partners year after year at their Dealer Conference. They wanted to move away from the traditional talking heads but didn’t know the best direction to go. Broadstreet has partnered with Konica Minolta for over 10 years and welcomed the challenge.

The approach to the conference was to create an intimate atmosphere for a thousand attendees. Broadstreet conceived a series of conversations with a collection of KM leadership, industry thought leaders, dealer partners and customers.

This lent itself to a format which replicated three working environments in the Workplace of the Future. Conversations were staged with IOT furniture from Herman Miller. The tone was informal yet focused and the audience was never more than a few feet away from the participant. Many audience members said they felt as if they were sitting at the same table with presenters.

A dozen high resolution LED screens acted as an environmental backdrop and content delivery system. Individual screens carried unique content that was combined on a large format image for dramatic effect.

Next case studyProduct Launch

A global biotech was launching its first commercialized therapy for the treatment of Parkinson’s disease. Broadstreet partnered with the organization to prepare and motivate the newly hired salesforce as well as help establish and embed the culture within the team.

Broadstreet designed and developed a week-long program that included patient stories of the challenges facing Parkinson’s patients and the difficult decisions physicians must make in treating their patients as the disease progresses. Broadstreet worked with the collection of agency partners to create an experience for attendees that connected them to frustrations and fear that patients face in their everyday lives.

To unify the organization, headquarters team members joined the sales organization for the final day to come together as one and celebrate their accomplishment. The team shared their thoughts and experiences on the company values and talked about how they related to each of their lives.

Attendees left the meeting with a unified sense of purpose, a deeper bond with their peers and a sense of great optimism of what they can deliver to patients. The event was so successful, the CEO engaged Broadstreet to work on all their investor relations design and communication efforts.

Next case studyUpfront

REVOLT is not your typical television network, so a typical Upfront would not suffice. As the new #1 name in music, REVOLT once again selected Broadstreet to produce its Upfront event. Broadstreet curated this event in typical REVOLT fashion.

REVOLT executives and on-air talent shared the stage, set up like a concert in an intimate venue, and showcased strategy, new programming, case studies and opportunities. Special guest performances by Childish Gambino and Dillon Francis kept attendees dancing into the after-party.

Each year, presentations continue to be both informative and entertaining, yet raw and real – just like REVOLT. This Upfront event received overwhelmingly positive press and designated REVOLT as the #1 name in music.

Next case studyVirtual Global Sales Meeting

A global clinical trials company needed a solution for their Global Sales Meeting and turned to Broadstreet for its leadership in delivering engaging and inspiring communications in a virtual setting.

Broadstreet worked with the leadership across the organization to uncover the messages that needed to be delivered to help kick-off the new year in a motivational and informative manner. Broadstreet then reached out to employees across the organization and around the world to share their stories of perseverance and passion for success in a very challenging year. There were awards and recognition to be delivered to individuals and teams around the world and Broadstreet created a red carpet, Academy Awards program that put the winners in the center of the excitement with some fun video tricks. Additionally, the executive leaders wanted to reinforce the key objects for the new year and participated in a live forum with real-time Q&A from the global audience.

Because the audience was global, Broadstreet recommended short General Sessions that were delivered live around the world as well as supplemental messaging through on-demand segments that the international attendees could view at a time that was within their local work hours and fit into the demands of their home/work situation.

Following the multi-day event, the leaders of the company reflected on the initial challenges they faced in this new format and quickly understood how delivering information virtually to their global audience could be advantageous. They acknowledged there is nothing that can match the power and productivity of face-to-face meetings but recognized the opportunity virtual communications will provide for the organization in the future.

Next case studyNational Sales Meeting